Media Contact:
Martha Moyer, 602-861-8006
martha@themoyergroup.com

Mark-Taylor Residential Wins National Award For Website
April 28, 2005

Scottsdale, AZ (April 28, 2005) – Mark-Taylor Residential has been honored with the National Association of Home Builders (NAHB) Pillars of the Industry Award for its company website. The award recognizes the excellence in web design, creativity, usability and functionality. NAHB honored the “best of the best” in the multifamily housing industry recently at a conference in Miami, FL.

The Mark-Taylor Residential website – www.mark-taylor.com - not only showcases the company’s 21 luxury apartment communities with great detail, but allows potential residents immediate access to myriad details about the communities, the company and even career options.

The Mark-Taylor website is a critical component of the company’s overall marketing program. “Our site gives us a strategic advantage to virtually market our properties before construction has been completed. Prospective residents can see what the community will look like early on via sophisticated interactive renderings and secure the unit they’re interested in which allows us to open the property with a strong lease base already secured,” said Dale Phillips, President of Mark-Taylor Residential. “Our goal was to have the best website in the multifamily housing industry and we are deeply honored by the NAHB recognition,” he said.

Each property contains both Virtual and Photographic tours allowing for an online visual tour. The Virtual tour modules allow visitors to view common areas (e.g. Pools, Fitness Centers, Clubhouse and Tot-Lots), as well as multiple floor plans providing 360 degree images of bedrooms, kitchens and living spaces.

Website visitors can search by geographic region, number of bedrooms, price range, floor plans and check availability in real-time, thanks to an interface called VaultWare. Upon locating a desired apartment, visitors can complete an online application for processing. An average of 300 leasing applications are received each month. And, each community has the capability of posting special offers to encourage move-ins.

The Mark-Taylor website features a strong resident component including a referral program, service request submittals and a community newsletter. Residents may also log-in to a secure area and pay their rent 24/7 via credit card, electronic check or reoccurring debit via the Resite online payment system.

Scottsdale, Arizona-based Mark-Taylor is known for developing, building and managing luxury apartment communities while offering the highest level of resident service. The company has developed more than 13,000 apartment units in Arizona. To learn more about the company, visit www.mark-taylor.com, and for more information about the company’s realty division, see that website at www.mark-taylorrealty.com